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Penske Relaunches Truck Rental Website for Business Customers

Laptop computer on a desk with the Penske Commercial Rental Truck Site on the screen.

Penske Truck Rental recently announced the relaunch of its newly revamped website at for commercial truck rental customers.

The redesigned reservation flow introduces a modern, intuitive design to enhance and speed up the customer experience, ensuring a seamless and efficient process for business users. Key features designed to improve user interaction and satisfaction include:

  • Truck First Selection with Enhanced Menu: Commercial customers can now select their desired truck first, utilizing an enhanced menu that offers multiple vehicle category selections for greater convenience.
  • Interactive Pricing Map: The new, interactive map displays pricing at each location, simplifying the process of finding the best rental options.
  • Enhanced Insurance Coverage Options: Penske now offers separate Loss Damage Waiver and Liability Insurance Alternative coverages, providing more flexibility compared with the previous bundled Penske Protection Plan.

Additionally, Penske’s website has undergone a significant aesthetic upgrade, featuring a modernized design that is more visually appealing and user-friendly. This fresh look enhances the overall browsing experience and makes navigation more intuitive, allowing customers to easily find the information they need.

Penske's Commercial Truck Rental website shown optimized on different devices: desktop, laptop, tablet and mobile device.

A standout feature of the new website is the upgraded Penske Vehicle Selection Guide page. This enables customers to compare different vehicle types effortlessly, aiding in the decision-making process by presenting clear and concise information on various rental truck options.

Kevin Malloy, senior vice president of rental for Penske, emphasized the benefits for new customers: "Our goal with the new website is to provide a more efficient, user-friendly experience for our customers. The modern design, coupled with new features like the Interactive Pricing Map and Vehicle Selection Guide, ensures a better user experience that also helps customers make informed decisions quickly and with confidence."

Penske’s new website is mobile-friendly and aims to better meet the evolving needs of commercial customers, enhancing overall efficiency and user experience in the truck rental process.
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