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Information Hub
Penske Truck Rental Announces Top Moving Destinations List
READING, Pa., May 12, 2026 – Penske Truck Rental has released its 16th annual Top Moving Destinations list, identifying the top 10 U.S. cities that recorded the highest volume of one-way consumer truck rentals in 2025.
Annual survey uncovers what's driving modern migration
In addition, Penske published findings from its national Settling In: Consumer Moving Trends Survey, which reveals modern migration trends – a shift in how and why Americans choose where to live, and generational moving decisions.
Penske Truck Rental's 2025 Top Moving Destinations list (previous year ranking):
- 1. Houston, TX (1)
- 2. Atlanta, GA (2)
- 3. San Antonio, TX (3)
- 4. Charlotte, NC (6)
- 5.Las Vegas, NV (7)
- 6. Orlando, FL (5)
- 7. Austin, TX (9)
- 8. Dallas, TX (4)
- 9. Phoenix, AZ (Returned – last ranked in 2021)
- 10. Tampa, FL (10)
The top three cities are the same as the previous year, signaling that southerly migration remains popular among movers, with Houston as the top city for the 5th year in a row. Texas continues to dominate the list with four of the top 10 cities, while Florida has two. Phoenix returns to the list for the first time since 2021, replacing Chicago as a top moving destination.
“The consistency of these rankings year after year suggests that movers have identified cities delivering what they actually want: affordability, community, cultural vibrancy, and opportunity for fresh starts,” said Kevin Malloy, senior vice president of rental at Penske “We’re here to support moving needs with the rental vehicles, supplies and services they need to get off to a great start in their new destinations.”
The Modern Migration: Prioritizing Lifestyle and Well-Being
According to the recent “Settling In” survey, the top reasons why Americans are moving cites wanting a fresh start (41%) and lower cost of living (32%). However, when asked what would matter most if money were no object, priorities shift, naming weather (33%) and proximity to loved ones (24%) as primary drivers. Today's movers are prioritizing cities that reflect their values and lifestyle they seek, rather than career-motivated decisions.
The survey also revealed a generational divide when it comes to moving. Forty-five percent of Gen Z respondents have moved in the past 5 years (compared with 19% of Boomers+). When choosing a city, 65% of Gen Z say it's extremely or very important that their city aligns with their personal values, whereas Boomers+ prioritize being closer to family (40%). Alternatively, 80% of Gen Z want to live in fun locations where they can pursue their interests, with 69% of Boomers+ relating to this priority.
Paradoxically, while 61% of respondents want vibrant communities with easy access to restaurants and entertainment, 59% simultaneously prioritize quiet communities with a slower pace of life. The top-performing destinations satisfy both: cultural ecosystems paired with accessible, community-oriented neighborhoods.
Additionally, 56% of respondents in the collective survey report that social media shapes their perceptions of a city, suggesting that destination appeal now includes cultural influence and lifestyle branding.
Supporting Your Move
Penske Truck Rental offers comprehensive support across North America. The Penske Truck Rental app enables customers to make and modify rental reservations, access loading guides and how-to videos, connect with Penske's 24/7 roadside assistance, and cancel reservations without fees.
About Penske Truck Rental
Penske Truck Rental is a business unit of Penske Truck Leasing. With one of the newest moving truck rental fleets, Penske Truck Rental provides do-it-yourself movers with clean, well-maintained and reliable rental trucks as well as moving equipment, packing supplies and accessories. Call 1-800-GO-PENSKE for questions about moving.
About Penske Truck Leasing
Penske Truck Leasing is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. A leading provider of innovative transportation solutions, Penske operates and maintains more than 387,500 vehicles and serves its customers from more than 970 maintenance facilities and more than 1,880 truck rental locations across North America. Solutions from Penske include full-service truck leasing, fleet maintenance, truck rentals, used trucks, and a comprehensive array of technologies to keep the world moving forward. Visit pensketruckleasing.com for more information.
Top Moving Destinations Methodology
For the past 16 years, Penske Truck Rental has been compiling this list using analysis of one-way consumer truck rental reservations made via the company's website, calls to its 1-800-GO-PENSKE call center and through one-way reservations made at Penske's over 1,880 truck rental locations.
Settling In: A Consumer Moving Trends Survey Methodology. The Opportunity Atlas survey was conducted via a PN View survey fielded by Big Village among a sample of 1,009 U.S. adults 18 years of age and older. The survey was conducted March 30–April 1, 2026.
More Moving Resources To explore moving tips, tools and previous Top Moving Destination lists, visit www.pensketruckrental.com.
Penske Truck Rental Announces 2024 Top Moving Destinations
READING, Pa., May 1, 2025 – Marking the start of National Moving Month and peak moving season, Penske Truck Rental has released its 15th annual Top Moving Destinations list, identifying the top 10 U.S. cities that recorded the highest volume of one-way consumer truck rentals in 2024.
Survey finds two-thirds of consumers say moving has improved well-being
In addition, Penske published findings from its national Settling In: A Consumer Moving Trends Survey, which examines consumer sentiment and trends around relocation.
The list shows where people are moving, while the survey offers insight into why. This year 82% of respondents viewed moving as a fresh start, and more than half moved to find a greater sense of community.
Top 10 Moving Destinations in 2024 (previous year ranking):
- Houston, Texas (No.1 for 4 consecutive years)
- Atlanta, Georgia (4)
- San Antonio, Texas (2)
- Dallas, Texas (6)
- Orlando, Florida (7)
- Charlotte, North Carolina (3)
- Las Vegas, Nevada (5)
- Chicago, Illinois (Returning – last ranked in 2021)
- Austin, Texas (8)
- Tampa, Florida (9)
The 2024 data reflects continued migration to the Sun Belt, with multiple Texas and Florida cities appearing in the top 10. Houston retained the top position for the fourth consecutive year, followed by Atlanta, which rose to No. 2. Chicago reentered the ranking for the first time since 2021.
“Each year, the Top Moving Destinations list helps track relocation trends and guide how we support customers across the country,” said Kevin Malloy, senior vice president of Penske Truck Rental. “In 2024, we saw people moving with clear intent—driven by lifestyle fit, space, or location. As we look ahead, Penske continues to provide the tools and resources they need to move confidently—and we’re here to support those planning their next move, wherever they’re headed.”
What Drives Moves
According to the survey, the top reasons for moving in 2024 were:
- Closer proximity to loved ones (28%)
- Better job opportunities (27%)
- Lower cost of living (23%)
- Needing more space (23%)
Overall, 67% of respondents reported that moving had a positive impact on their overall well-being, and 56% viewed the process itself positively. When coordinating a move, 69% preferred to rent and drive their own truck. Among those who rented 57% found that packing and organizing over time helped reduce stress, and 49% relied on family and friends for support.
Penske Truck Rental offers support across North America. The Penske Truck Rental app enables customers to make and modify rental reservations, access loading guides and how-to videos, connect with Penske's 24/7 roadside assistance, and cancel reservations without fees.
About Penske Truck Rental
Penske Truck Rental is a business unit of Penske Truck Leasing. With one of the newest moving truck rental fleets, Penske Truck Rental provides do-it-yourself movers with clean, well-maintained and reliable rental trucks as well as moving equipment, packing supplies and accessories. Call 1-800-GO-PENSKE for questions about moving.
About Penske Truck Leasing
Penske Truck Leasing is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. A leading provider of innovative transportation solutions, Penske operates and maintains more than 428,000 vehicles and serves its customers from more than 990 maintenance facilities and more than 2,200 truck rental locations across North America. Solutions from Penske include full-service truck leasing, fleet maintenance, truck rentals, used trucks, and a comprehensive array of technologies to keep the world moving forward. Visit pensketruckleasing.com for more information.
Top Moving Destinations Methodology
For the past 15 years, Penske Truck Rental has been compiling this list using analysis of one-way consumer truck rental reservations made via the company's website, calls to its 1-800-GO-PENSKE call center and through one-way reservations made at Penske's over 2,200 truck rental locations.
Settling In: A Consumer Moving Trends Survey Methodology
The Moving Trends Survey was conducted online by Big Village among a sample of 279 U.S. adults aged 18 or older who have moved to a new city or town in the past five years.
More Moving Resources
To explore moving tips, tools and previous Top Moving Destination lists, visit www.pensketruckrental.com.
Penske Truck Leasing Opens New State-of-the-Art Facility in Ocala, Florida
READING, Pa., – April 9, 2025 – Penske Truck Leasing has opened a new facility at 633 NW 50th Avenue in Ocala, Florida. The new location, situated near Interstate 75, expands Penske’s capacity to serve customers and meet growing demand in the region.
The 20,864-square-foot facility sits on 8.62 acres and features five drive-thru bays with 10 service areas, an automated wash bay, and a full-service fuel island. The location provides consumer and commercial truck rental, full-service truck leasing, and contract truck fleet maintenance.
“The new Ocala facility reflects our commitment to investing in infrastructure that supports both our customers and associates,” said Paul Johnson, area vice president – Florida, for Penske Truck Leasing. “With expanded capabilities and advanced technology, we are better positioned to meet the region’s transportation needs efficiently and reliably. This facility also enhances our ability to provide seamless service for both consumer and commercial customers in a rapidly growing market.”
Penske’s previous Ocala facility operated on a 2.5-acre site with limited parking and three service bays. The new facility’s expanded space addresses these constraints while incorporating Penske’s proprietary fully digital and voice-directed preventative maintenance process and Penske digital experience solutions, enabling customers to utilize advanced onboard technology systems, including electronic logging devices (ELDs), telematics and onboard cameras.
With its proximity to major transportation routes, the Ocala facility is positioned to serve the area’s growing population and commercial activity. It is designed to enhance service capabilities and provide the infrastructure needed to support future demand.
Penske currently employs over 50 associates at the new facility and is hiring locally and nationwide. For a list of open positions in the Ocala area and at other Penske locations across North America visit gopenske.com/careers for more information.
Penske Truck Leasing is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. A leading provider of innovative transportation solutions, Penske operates and maintains more than 428,000 vehicles and serves its customers from more than 990 maintenance facilities and more than 2,230 rental locations across North America. Solutions from Penske include full-service truck leasing, fleet maintenance, truck rentals, used trucks, and a comprehensive array of technologies to keep the world moving forward. Visit PenskeTruckLeasing.com to learn more.
Penske Truck Rental is the New Los Angeles Marathon Truck Rental Supplier and Gear Check Sponsor
Los Angeles, CA. – Feb. 24, 2025 - Penske Truck Rental is now a part of the Los Angeles Marathon as the race’s Official Truck Rental Supplier and Gear Check Sponsor. On March 16, more than 25,000 participants will navigate the 26.2-mile Stadium to the Stars course, starting at Dodger Stadium and culminating near Avenue of the Stars in Century City.
Penske Truck Rental will support a seamless marathon experience on the point-to-point course, spotlighting Penske’s commitment to community support and operational excellence.
“The management of gear check is integral to ensuring a world-class experience for our runners, involving the precise coordination of over 20,000 gear bags from start to finish,” stated Murphy Reinschreiber, The McCourt Foundation’s chief operating officer. "Our partnership with Penske provides the dependable support necessary to execute this critical service flawlessly. We are immensely grateful to Penske for their commitment to the success of the Los Angeles Marathon."
Spanning iconic landmarks such as Chinatown, Los Angeles City Hall, and Rodeo Drive, the marathon’s route offers runners a picturesque journey through the heart of Los Angeles.
Beyond the physical challenge, the event champions a larger cause, supporting The McCourt Foundation’s mission to build healthier communities and cure neurological diseases through fundraising and awareness.
“We are very pleased to support this historic race as a first-time sponsor,” stated Kevin Malloy, senior vice president of rental for Penske Truck Leasing.
The marathon's weekend activities also include the LA Big 5K on Saturday, March 15, and a two-day Lifestyle Expo at Dodger Stadium. The expo is free and open to the public, annually attracting over 60,000 attendees with dozens of exhibitors offering the latest in running technologies, health and nutrition, and active lifestyle information.