Penske Relaunches Truck Rental Website for Business Customers
The redesigned reservation flow introduces a modern, intuitive design to enhance and speed up the customer experience, ensuring a seamless and efficient process for business users. Key features designed to improve user interaction and satisfaction include:
- Truck First Selection with Enhanced Menu: Commercial customers can now select their desired truck first, utilizing an enhanced menu that offers multiple vehicle category selections for greater convenience.
- Interactive Pricing Map: The new, interactive map displays pricing at each location, simplifying the process of finding the best rental options.
- Enhanced Insurance Coverage Options: Penske now offers separate Loss Damage Waiver and Liability Insurance Alternative coverages, providing more flexibility compared with the previous bundled Penske Protection Plan.
Additionally, Penske’s website has undergone a significant aesthetic upgrade, featuring a modernized design that is more visually appealing and user-friendly. This fresh look enhances the overall browsing experience and makes navigation more intuitive, allowing customers to easily find the information they need.
A standout feature of the new website is the upgraded Penske Vehicle Selection Guide page. This enables customers to compare different vehicle types effortlessly, aiding in the decision-making process by presenting clear and concise information on various rental truck options.
Kevin Malloy, senior vice president of rental for Penske, emphasized the benefits for new customers: "Our goal with the new website is to provide a more efficient, user-friendly experience for our customers. The modern design, coupled with new features like the Interactive Pricing Map and Vehicle Selection Guide, ensures a better user experience that also helps customers make informed decisions quickly and with confidence."
Penske’s new website is mobile-friendly and aims to better meet the evolving needs of commercial customers, enhancing overall efficiency and user experience in the truck rental process.